Prospects Ahead for the Wine Industry

Australia's grape and wine production is being increasingly oriented towards higher quality products in response to the demand for premium wine growing rapidly at the expense of non-premium wine. However, other New World producers are also upgrading the quality of their product, as are previously low-quality regions of traditional supplying countries (the south of France, La Mancha in Spain, northern Italy, Southeastern Europe). It raises the question: are there physical (physiological/climatic, agronomic, water) limits on the expansion of premium winegrape production in the various regions of the world?