Corporate Citizenship and Reputational Value: The Marketing of Corporate Citizenship

Australians are increasingly challenged to redefine links between government, business and civil society. Recent citizen protests against large global bodies such as the World Trade Organization and the World Economic Forum demonstrate very clearly that there is social unease about closed meetings between governments and business which appear to leave out the voices of civil society and non-government organisations.
It is timely then to consider anew the social responsibilities of business.